The Conceptual Model
All effective testing and evaluation systems must be built on the firm foundations of a conceptual model. A model which accurately describes how the process being evaluated works, so that meaningful measurements can be collected. Measurements which deliver actionable rather than anecdotal results.

To build the web site testing and evaluation system conceptual model, e-ValuWeb's experienced research and Internet team spent over two years collecting and analyzing volumes of pertinent data. We interviewed numerous web designers, webmasters, researchers and others involved in the Internet space. The results of this continuing investigation were the basis of the e-ValuWeb conceptual model described below.