Monitoring with ValuTrac®
The key to an effective web site testing and evaluation system is to relate the respondent's actual web site viewing behavior, in terms of what they view - in what order and for how long - with online survey measures of web visiting, web equity and web impact.

Our development work indicates time and time again there is little correlation between a respondent's actual web site viewing behavior measured electronically and that viewing behavior measured by online survey questions.

To overcome this major limitation in the questionnaire only testing process, e-ValuWeb undertook an intensive R&D program to develop a software capability to monitor individuals' actual viewing behavior on the web site.

The outcome of this effort was the development of ValuTrac®, a patented state-of-the-art monitoring system which measures a respondent's actual web site viewing behavior in terms of what is viewed, in what order and for how long. This monitoring measurement tool doesn't require the placement of any intrusive device on the respondent's computer.

Take Sample Test to understand how unobtrusive our monitoring system really is.