We understand the importance of taking measurements among those people who really count - your core target market.

e-ValuWeb has created alliances with a select group of companies who can provide individuals who meet very specific target market definitions. We can sample people as broadly defined as "over 13/under 25" and as complex as "viewers of your competitor's web site at least six times in the last year ... living in the Northeast, USA".

If your target market includes present visitors to your web site, we can recruit these respondents by installing a pop-up window on your site which seamlessly links to the e-ValuWeb server.

We prefer not to use respondent panels - if at all possible. Our experience has been that respondent panels can provide biased responses based on familiarity with the interviewing process.